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VGHF-PROMO. Promotional Material

 Classification
Identifier: VGHF-PROMO
This classification is comprised of promotional material for games, such as commercials, posters, and memorabilia.

Found in 17 Collections and/or Records:

Game publisher publicity kits, brochures, and catalogs, assorted

 Collection
Identifier: PROMO-KITS
Scope and Contents

This is a collection of folders and catalogs that video game publishers used to advertise their games. Based on the included information, it is unclear if these were intended for retailers or the press, possibly both, since they contain information about product ordering as well as general press releases. Unless otherwise noted, the original provenance of these folders is unclear.

Dates: 1987–2025

Video game flyers, assorted

 Collection
Identifier: PROMO-FLYERSMISC
Scope and Contents

This is an unorganized collection of miscellanous video game flyers, likely sourced from trade show events. These items may be reorganized in the future as this collection grows.

Dates: Publication: 1971–1999

Promotional items from retailers, assorted

 Collection
Identifier: PROMO-RETAILMISC
Abstract

This collection includes items distributed by retailers to promote commercial video games, such as pre-order bonuses and store signage.

Dates: Publication: 1999

Retailer catalogs

 Collection
Identifier: PROMO-RETAILER
Abstract

This is a collection of catalogs, flyers, and brochures from video game retailers that advertise upcoming products and promotions. These are distinct from retailer-produced magazines, such as Game Informer and Walmart GameCenter.

Dates: Publication: 1973–2011

Sega newsletters and brochures

 Collection
Identifier: MAG-SEGANEWS
Abstract

This is an assorted collection of newsletters and promotional publications from Sega of America, currently from the 1980s.

Dates: Publication: Majority of material found within 1988–1989

Michael Shorrock, Sega Channel collection

 Collection
Identifier: SHORROCK
Abstract Michael Shorrock is a game producer and executive who worked at companies including Broderbund, Sega of America, and e-learning company Ninth House Network. Shorrock's career focused on interactive content delivery and educational games. Notably, Shorrock was the vice president of programming for Sega Channel, a cable-based game delivery system for Sega Genesis, produced by Sega of America in conjunction with Tele-Communications, Inc. and Time Warner Cable. While working for Sega,...
Dates: Publication: 1993–1998

Video game publisher product catalogs

 Collection
Identifier: PROMO-PUBCATS
Abstract

Video game publishers would sometimes print and distributed their own product catalogs for direct-to-consumer game sales. These catalogs were often bundled with retail games or promotional magazines; they would also be mailed directly to consumers who had registered their products.

Dates: 1984–1997