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Marketing strategy

 Subject
Subject Source: Local sources

Found in 52 Collections and/or Records:

Power Glove publicity folder, circa 1989

 Item — Location Game publisher publicity kits
Identifier: PROMO-KITS.MATTEL.POWERGLOVE
Scope and Contents From the Collection:

This is a collection of folders and catalogs that video game publishers used to advertise their games. Based on the included information, it is unclear if these were intended for retailers or the press, possibly both, since they contain information about product ordering as well as general press releases. Unless otherwise noted, the original provenance of these folders is unclear.

Dates: Publication: circa 1989
Found in: Video Game History Foundation Library / Game publisher publicity kits, brochures, and catalogs, assorted

Publisher Relationships [audiocassette], May 8, 1989, 9:00am

 Item — Location CGDC 1989 tapes
Identifier: EVENTS-GDCPRES-TAPES.89.13
Abstract

"Markets change, publishers come and go, getting published successfully becomes ever more difficult. Stephen, a seasoned software schmoozer, will reveal valuable information gained in negotiating more than fifty contracts with both good and bad software publishers." —Description from Computer Game Developers' Conference 1989 program

Dates: Event: May 8, 1989, 9:00am
Found in: Video Game History Foundation Library / Game Developers Conference presentations / Computer Game Developers' Conference 1989 talk recordings

Publisher Relationships, side A [audiocassette], May 8, 1989, 9:00am

 Item
Identifier: EVENTS-GDCPRES-TAPES.89.13.A
Abstract

"Markets change, publishers come and go, getting published successfully becomes ever more difficult. Stephen, a seasoned software schmoozer, will reveal valuable information gained in negotiating more than fifty contracts with both good and bad software publishers." —Description from Computer Game Developers' Conference 1989 program

Dates: Event: May 8, 1989, 9:00am
Found in: Video Game History Foundation Library / Game Developers Conference presentations / Computer Game Developers' Conference 1989 talk recordings / Publisher Relationships [audiocassette]

Publisher Relationships, side B [audiocassette], May 8, 1989, 9:00am

 Item
Identifier: EVENTS-GDCPRES-TAPES.89.13.B
Abstract

"Markets change, publishers come and go, getting published successfully becomes ever more difficult. Stephen, a seasoned software schmoozer, will reveal valuable information gained in negotiating more than fifty contracts with both good and bad software publishers." —Description from Computer Game Developers' Conference 1989 program

Dates: Event: May 8, 1989, 9:00am
Found in: Video Game History Foundation Library / Game Developers Conference presentations / Computer Game Developers' Conference 1989 talk recordings / Publisher Relationships [audiocassette]

Rita Zimmerer papers

 Unprocessed Material
Identifier: 2023-10
Dates: Publication: est. 1989–1999
Found in: Video Game History Foundation Library

Riven marketing focus group, San Francisco, 1 (men) [VHS], 1997

 Item
Identifier: CYAN-RIVEN-BTS-FOCUS.1
Scope and Contents From the Collection: This collection includes over 200 videotapes and audio recordings from the history of Cyan and the Myst series. The videos are primarily from the production of Riven: The Sequel to Myst, including raw camera footage and composite tests from the filming of the live-action portions of the game, developer interviews, and behind-the-scenes footage used in "The Making of Riven" documentary. The tapes also include footage from other Myst-related projects, along with footage from general Cyan...
Dates: 1997
Found in: Video Game History Foundation Library / Cyan collection / Riven: The Sequel to Myst / Promotion / Marketing focus group recordings

Riven marketing focus group, San Francisco, 2 (women) [VHS], 1997

 Item
Identifier: CYAN-RIVEN-BTS-FOCUS.2
Scope and Contents From the Collection: This collection includes over 200 videotapes and audio recordings from the history of Cyan and the Myst series. The videos are primarily from the production of Riven: The Sequel to Myst, including raw camera footage and composite tests from the filming of the live-action portions of the game, developer interviews, and behind-the-scenes footage used in "The Making of Riven" documentary. The tapes also include footage from other Myst-related projects, along with footage from general Cyan...
Dates: 1997
Found in: Video Game History Foundation Library / Cyan collection / Riven: The Sequel to Myst / Promotion / Marketing focus group recordings

Riven marketing focus group, San Francisco, 3 (men) [VHS], 1997

 Item
Identifier: CYAN-RIVEN-BTS-FOCUS.3
Scope and Contents From the Collection: This collection includes over 200 videotapes and audio recordings from the history of Cyan and the Myst series. The videos are primarily from the production of Riven: The Sequel to Myst, including raw camera footage and composite tests from the filming of the live-action portions of the game, developer interviews, and behind-the-scenes footage used in "The Making of Riven" documentary. The tapes also include footage from other Myst-related projects, along with footage from general Cyan...
Dates: 1997
Found in: Video Game History Foundation Library / Cyan collection / Riven: The Sequel to Myst / Promotion / Marketing focus group recordings

Riven marketing focus group, San Francisco, 4 (men), additional footage [VHS], 1997

 Item
Identifier: CYAN-RIVEN-BTS-FOCUS.4.2
Scope and Contents From the Collection: This collection includes over 200 videotapes and audio recordings from the history of Cyan and the Myst series. The videos are primarily from the production of Riven: The Sequel to Myst, including raw camera footage and composite tests from the filming of the live-action portions of the game, developer interviews, and behind-the-scenes footage used in "The Making of Riven" documentary. The tapes also include footage from other Myst-related projects, along with footage from general Cyan...
Dates: 1997
Found in: Video Game History Foundation Library / Cyan collection / Riven: The Sequel to Myst / Promotion / Marketing focus group recordings

Riven marketing focus group, San Francisco, 4 (men) [VHS], 1997

 Item
Identifier: CYAN-RIVEN-BTS-FOCUS.4.1
Scope and Contents From the Collection: This collection includes over 200 videotapes and audio recordings from the history of Cyan and the Myst series. The videos are primarily from the production of Riven: The Sequel to Myst, including raw camera footage and composite tests from the filming of the live-action portions of the game, developer interviews, and behind-the-scenes footage used in "The Making of Riven" documentary. The tapes also include footage from other Myst-related projects, along with footage from general Cyan...
Dates: 1997
Found in: Video Game History Foundation Library / Cyan collection / Riven: The Sequel to Myst / Promotion / Marketing focus group recordings

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