Marketing strategy
Subject
Subject Source: Local sources
Found in 52 Collections and/or Records:
Marketing focus group recordings, 1997
Sub-Series
Identifier: CYAN-RIVEN-BTS-FOCUS
Scope and Contents
From the Collection:
This collection includes over 200 videotapes and audio recordings from the history of Cyan and the Myst series. The videos are primarily from the production of Riven: The Sequel to Myst, including raw camera footage and composite tests from the filming of the live-action portions of the game, developer interviews, and behind-the-scenes footage used in "The Making of Riven" documentary. The tapes also include footage from other Myst-related projects, along with footage from general Cyan...
Dates:
1997
Maximum Carnage and Wolverine: Adamantium Rage marketing planning correspondence, July 25, 1994
Item
Identifier: FLITMAN-ACCLAIM-MARVEL.6
Scope and Contents
From the Collection:
This collection includes scanned documents, digital images, disc images, and audiovisual recordings of material collected during the career of game producer Mark Flitman. The collection includes internal business and development documents, guidelines and research for licensed properties, production assets, personal correspondences, and related memorabilia and newsclippings.The materials in this collection have been arranged based on the companies Mark Flitman worked at during his...
Dates:
July 25, 1994
Maximum Carnage consumer testing results, June 29, 1994
Item
Identifier: FLITMAN-ACCLAIM-MARVEL-CARNAGE.6
Scope and Contents
From the Collection:
This collection includes scanned documents, digital images, disc images, and audiovisual recordings of material collected during the career of game producer Mark Flitman. The collection includes internal business and development documents, guidelines and research for licensed properties, production assets, personal correspondences, and related memorabilia and newsclippings.The materials in this collection have been arranged based on the companies Mark Flitman worked at during his...
Dates:
June 29, 1994
Michael Shorrock, Sega Channel collection
Collection
Identifier: SHORROCK
Abstract
Michael Shorrock is a game producer and executive who worked at companies including Broderbund, Sega of America, and e-learning company Ninth House Network. Shorrock's career focused on interactive content delivery and educational games.
Notably, Shorrock was the vice president of programming for Sega Channel, a cable-based game delivery system for Sega Genesis, produced by Sega of America in conjunction with Tele-Communications, Inc. and Time Warner Cable. While working for Sega,...
Dates:
Publication: 1993–1998
Found in:
Video Game History Foundation Library
Midway production file backups "#2" [disc image], March 5, 2003
Item
Identifier: FLITMAN-MIDWAY-CDS.18
Abstract
This CD contains files from the development of the Midway Sports games (mainly RedCard 2003, NFL Blitz, and NBA Hoopz), as well as a significant amount of material related to Midway game marketing and industry sales numbers (see "SITE" folder). The documents also include some discussion of other Midway titles such as San Francisco Rush 2049 and Spy...
Dates:
March 5, 2003
Mindscape Action Unit Business Plan draft, July 14, 1996, prepared for July 18, 1996
Item
Identifier: FLITMAN-MINDSCAPE-BUSINESS.1
Scope and Contents
From the Collection:
This collection includes scanned documents, digital images, disc images, and audiovisual recordings of material collected during the career of game producer Mark Flitman. The collection includes internal business and development documents, guidelines and research for licensed properties, production assets, personal correspondences, and related memorabilia and newsclippings.The materials in this collection have been arranged based on the companies Mark Flitman worked at during his...
Dates:
July 14, 1996; Issued: prepared for July 18, 1996
Mindscape product presentation, April 19, 1996
Item
Identifier: FLITMAN-MINDSCAPE-BUSINESS.7
Scope and Contents
From the Collection:
This collection includes scanned documents, digital images, disc images, and audiovisual recordings of material collected during the career of game producer Mark Flitman. The collection includes internal business and development documents, guidelines and research for licensed properties, production assets, personal correspondences, and related memorabilia and newsclippings.The materials in this collection have been arranged based on the companies Mark Flitman worked at during his...
Dates:
April 19, 1996
Nintendo, "Meteoric Messages!" advertising flyer, 1988
Item — Location Video game flyers, assorted
Identifier: PROMO-FLYERSMISC.NINTENDO.2
Scope and Contents
From the Collection:
This is an unorganized collection of miscellanous video game flyers, likely sourced from trade show events. These items may be reorganized in the future as this collection grows.
Dates:
Copyright: 1988
Nintendo, "NUMBER ONE Video Game Company" clipped advertisement, date unknown
Item — Location CES clipped flyers
Identifier: PROMO-CESFLYERS.NINTENDO.UNKNOWN.1
Scope and Contents
From the Collection:
This is a collection of CES flyers published in various trade magazines. The flyers in this collection had already been clipped out of their magazines at the time they were cataloged (all appear to have been cut from issues of TWICE), and they are organized as their own collection. When possible, the flyers were dated based on publication information listed on the opposite side of their pages.Generally, the library tries to collect complete issues of trade magazines, but given...
Dates:
Publication: date unknown
POPAI News, Volume 16, Number 5, "Nintendo Plays to Win with In-Store Merchandising", September/October 1992
Item — Trade magazines, assorted
Identifier: MAG-TRADEMISC-POPAI.V16N5
Abstract
POPAI News was a bimonthly magazine published by the Point-of-Purchase Advertising Institute. In this issue, POPAI News focused on Nintendo's "World of Nintendo" point-of-purchase merchandising campaign and interactive kiosk. The feature article includes rare interviews with John A. Sakaley III, director of merchandising for Nintendo of America, and Bill White, NOA's director of marketing and corporate communications.
Dates:
Publication: September/October 1992