POPAI News, Volume 16, Number 5, "Nintendo Plays to Win with In-Store Merchandising", September/October 1992

Item — Container: Trade magazines, assorted

Identifier: MAG-TRADEMISC-POPAI.V16N5

Scope and Contents

From the Collection:

This collection includes various assorted issues trade magazines from the game, toy, amusement, electronics, entertainment, and retail businesses. Issues are collected when relevant to the history of video games. Larger runs of trade magazines are cataloged separately.

Dates

Publication: September/October 1992

Creator

Point-of-Purchase Advertising Institute, Inc (Publisher, Organization)

Full Extent

1 Magazines

Language of Materials

English

Additional Description

Abstract

POPAI News was a bimonthly magazine published by the Point-of-Purchase Advertising Institute. In this issue, POPAI News focused on Nintendo's "World of Nintendo" point-of-purchase merchandising campaign and interactive kiosk. The feature article includes rare interviews with John A. Sakaley III, director of merchandising for Nintendo of America, and Bill White, NOA's director of marketing and corporate communications.