Box A-004

Abstract

The Game Marketing Summit (GMS) was an annual conference for video game marketing professionals and hosted the annual Game Marketing Awards. Previously known as MI6 and operated by PromaxBDA, GMS was acquired by IDG World Expo after their 2012 event. Carolyn Rauch, who had joined IDG World Expo in 2007, produced the event from 2013–2015.

Scope and Contents From the Collection: This collection includes ephemera from the Electronic Entertainment Expo, E for All, and the Game Marketing Summit. These are mainly marketing materials, such as press kits, press releases, promotional brochures, event invitations, and programs. This also includes collections of event photographs, transcripts of event presentations, and digital press kits on CD. Additionally, this collection includes various reports and studies issued by the ESA and typically distributed at the...