Carolyn Rauch

Abstract

Carolyn Rauch was the senior vice president of the Interactive Digital Software Association (later the Entertainment Software Association) and a founding organizer of the Electronic Entertainment Expo (E3). In various roles at the ESA and event organizer IDG World Expo, Rauch oversaw multiple gaming events, including E3; the public-facing spinoff event E for All; and the Game Marketing Summit (previously known as MI6).

Abstract

The Entertainment Software Association (originally known as the Interactive Digital Software Association) publishes annual reports detailing the economics of the North American game industry and the impact of video games. These reports were distributed among the ESA's membership and, in many cases, were given out at the ESA's Electronic Entertainment Expo. Carolyn Rauch, a long-time organizer of E3 and the former senior vice president of the ESA, kept a collection of these reports.

Abstract

The Game Marketing Summit (GMS) was an annual conference for video game marketing professionals and hosted the annual Game Marketing Awards. Previously known as MI6 and operated by PromaxBDA, GMS was acquired by IDG World Expo after their 2012 event. Carolyn Rauch, who had joined IDG World Expo in 2007, produced the event from 2013–2015.

Scope and Contents From the Collection: This collection includes ephemera from the Electronic Entertainment Expo, E for All, and the Game Marketing Summit. These are mainly marketing materials, such as press kits, press releases, promotional brochures, event invitations, and programs. This also includes collections of event photographs, transcripts of event presentations, and digital press kits on CD. Additionally, this collection includes various reports and studies issued by the ESA and typically distributed at the...