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Marketing strategy

 Subject
Subject Source: Local sources

Found in 52 Collections and/or Records:

Game Marketing Summit 2012 program, April 17, 2012

 Item
Identifier: RAUCH-004-01.1.1
Scope and Contents From the Series:

This subcollection includes the event and awards programs for the Game Marketing Summit from 2012–2015. Although Rauch was not involved with the production of GMS 2012, her donation includes material from that year.

Dates: Publication: April 17, 2012
Found in: Video Game History Foundation Library / Carolyn Rauch event ephemera collection / Game Marketing Summit programs

Game Marketing Summit 2012 program addendum, April 17, 2012

 Item
Identifier: RAUCH-004-01.1.2
Scope and Contents From the Series:

This subcollection includes the event and awards programs for the Game Marketing Summit from 2012–2015. Although Rauch was not involved with the production of GMS 2012, her donation includes material from that year.

Dates: Publication: April 17, 2012
Found in: Video Game History Foundation Library / Carolyn Rauch event ephemera collection / Game Marketing Summit programs / Game Marketing Summit 2012 program

Game Marketing Summit 2013 program, April 17, 2013

 Item
Identifier: RAUCH-004-01.2.1
Scope and Contents From the Series:

This subcollection includes the event and awards programs for the Game Marketing Summit from 2012–2015. Although Rauch was not involved with the production of GMS 2012, her donation includes material from that year.

Dates: Publication: April 17, 2013
Found in: Video Game History Foundation Library / Carolyn Rauch event ephemera collection / Game Marketing Summit programs

Game Marketing Summit 2014 program, April 23, 2014

 Item
Identifier: RAUCH-004-01.3.1
Scope and Contents From the Series:

This subcollection includes the event and awards programs for the Game Marketing Summit from 2012–2015. Although Rauch was not involved with the production of GMS 2012, her donation includes material from that year.

Dates: Publication: April 23, 2014
Found in: Video Game History Foundation Library / Carolyn Rauch event ephemera collection / Game Marketing Summit programs

Game Marketing Summit 2015 program, April 22, 2015

 Item
Identifier: RAUCH-004-01.4.1
Scope and Contents From the Series:

This subcollection includes the event and awards programs for the Game Marketing Summit from 2012–2015. Although Rauch was not involved with the production of GMS 2012, her donation includes material from that year.

Dates: Publication: April 22, 2015
Found in: Video Game History Foundation Library / Carolyn Rauch event ephemera collection / Game Marketing Summit programs

Game Marketing Summit programs, 2012–2015

 Series — Box A-004: Series RAUCH-004-01; Series RAUCH-004-04; Series RAUCH-004-02, Folder: 1
Identifier: RAUCH-004-01
Abstract

The Game Marketing Summit (GMS) was an annual conference for video game marketing professionals and hosted the annual Game Marketing Awards. Previously known as MI6 and operated by PromaxBDA, GMS was acquired by IDG World Expo after their 2012 event. Carolyn Rauch, who had joined IDG World Expo in 2007, produced the event from 2013–2015.

Dates: Publication: 2012–2015
Found in: Video Game History Foundation Library / Carolyn Rauch event ephemera collection

IDSA Business Benchmark Survey Results, June 10, 1997

 Item — Box A-004: Series RAUCH-004-01; Series RAUCH-004-04; Series RAUCH-004-02, Folder: 2
Identifier: RAUCH-004-02.02
Abstract

This internal report on the North American games business contains candid information about budgets, finance, and publishing strategy. This data is based on the responses from 27 CEOs of Interactive Digital Software Association member companies. Due to the relative sensitivity of this data at the time it was conducted, the report was distributed only to IDSA membership.

Dates: Publication: June 10, 1997
Found in: Video Game History Foundation Library / Carolyn Rauch event ephemera collection / Entertainment Software Association industry reports

Jaleco, Nintendo Entertainment System and Game Boy games publicity folder, 1990

 Item — Location Game publisher publicity kits
Identifier: PROMO-KITS.JALECO.90
Scope and Contents From the Collection:

This is a collection of folders and catalogs that video game publishers used to advertise their games. Based on the included information, it is unclear if these were intended for retailers or the press, possibly both, since they contain information about product ordering as well as general press releases. Unless otherwise noted, the original provenance of these folders is unclear.

Dates: Publication: 1990
Found in: Video Game History Foundation Library / Game publisher publicity kits, brochures, and catalogs, assorted

Konami advertising sales binder, 1991

 Item
Identifier: FLITMAN-KONAMI-PROMO.1
Scope and Contents This binder includes sell sheets and descriptions for a large number of Konami products, all of which were intended to be available by early 1992 (in order): Gradius III The Legend of Mystical Ninja Super Castlevania IV Contra Force Tiny Toon Adventures Teenage Mutant Ninja Turtles III:...
Dates: 1991
Found in: Video Game History Foundation Library / Mark Flitman papers / Konami / Marketing

Marketing, 1991

 Sub-Series
Identifier: FLITMAN-KONAMI-PROMO
Scope and Contents From the Collection: This collection includes scanned documents, digital images, disc images, and audiovisual recordings of material collected during the career of game producer Mark Flitman. The collection includes internal business and development documents, guidelines and research for licensed properties, production assets, personal correspondences, and related memorabilia and newsclippings.The materials in this collection have been arranged based on the companies Mark Flitman worked at during his...
Dates: 1991
Found in: Video Game History Foundation Library / Mark Flitman papers / Konami

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