Trade magazines, assorted
Container
Contains 1 Result:
POPAI News, Volume 16, Number 5, "Nintendo Plays to Win with In-Store Merchandising", September/October 1992
Item — Container: Trade magazines, assorted
Identifier: MAG-TRADEMISC-POPAI.V16N5
Abstract
POPAI News was a bimonthly magazine published by the Point-of-Purchase Advertising Institute. In this issue, POPAI News focused on Nintendo's "World of Nintendo" point-of-purchase merchandising campaign and interactive kiosk. The feature article includes rare interviews with John A. Sakaley III, director of merchandising for Nintendo of America, and Bill White, NOA's director of marketing and corporate communications.
Dates:
Publication: September/October 1992